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The bitterness of Campari can be overwhelming to a lot of people. This is the reason why if you ask some people if they like it, they'll scrunch their face up and say "No! It's terrible!". While on the other hand, the part of the population that either grew up with sipping Campari after big meals to aid digestion or have had it properly incorporated into a delicious cocktail would disagree. I would fall into the "Campari Lovers" category. Although, there was a time in my life which I couldn't stand the stuff. It was only until I had a couple of sips of a perfectly made Negroni cocktail that I had changed my mind.
Inspired by other recipes, I tweaked this cocktail to soften the bitterness and bring out more of the beautiful complexity and citrus notes of Campari. The sea salt allows the hidden orange citrus, rhubarb and herbal notes to push forward on your palate. It creates a different experience on the tongue allowing different taste buds to "fire" to highlight more subtle flavors. Simple syrup acts as a smoothing agent. It carries all of these flavors to the back of the throat, softening the bitterness and adding a well place sweetness in this refreshing cocktail. This is a great cocktail for any time of the year for any occasion.
