We are in the midst of a craft food and beverage movement. Craft cocktails, craft beer, craft butchers, so why not craft juice? The New Haven-based FreshBev Craft Juicery, best known by its RIPE bar juice and Project Fresh product lines, is seeking to define the craft juice movement, one cold-pressed bottle of fresh vegetables and fruits at a time.
I had the opportunity to visit the New Haven factory (read: I was nosy and curious, so I invited myself over) to meet the folks behind the juice, taste some juice, and was excited to find a Connecticut business succeeding in the emerging and highly competitive juice market. First a little history. In 2008, frustrated by the abundance of preservative-laden shelf-stable cocktail mixers, founders Michel Boissy and Ryan Guimond took to their kitchen to create a natural and fresh juice for cocktails, beginning with everyone’s favorite cocktail staple, the margarita.